Bootstrap an idea/product that is so innovative it scares the crap out of the legacy models- incremental ideas are features, not businesses.

Solid article - dont touch VC or SAFEs without some understanding of your Northstar and net efx - if there are any. If you can't sell even a crude iteration to one client, you dont have anything. You have a winner if your thang saves or makes money for your target. Of course, entertainment and luxury are something else, but you had better have a brand.

JAFO 😉