Hmm dont you mean Amazon. I think you are conflating physical goods with the MultiMegaMetaOmniVerse. Which isn't real so the student buys a line of code that he can wear in that OmniversalWorld and only there; while not studying but instead getting lost in the fantasy of that world and losing his mind when he/she has to face the real world. Yea fake world are much better than real. That is what is driving this push. Call me a pessimist but I chose the real world over the fake world. Blue pill Red pill chose. :O)